The B2B E-commerce Handbook How to Transform Your Business-to-business Global Marketing Strategy

* Packed with practical advice, ideas, international cases, examples and screen shots The rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component. The chapters includes information on topics like: * B2B basics; * B2B web design/Intranets and Extranets; * B2B branding; * Marketing via search engines; * B2B advertising; * B2B e-mail marketing; * And a B2B marketing dictionary.