Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

Product Description Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing. About the Author Seth Godin is the author of over a dozen bestselling books, including Tribes: We Need You to Lead Us, Poke the Box, and Purple Cow: Transform Your Business by Being Remarkable.