Mind Your Marketing - the Journal of World Marketing Summit

In this ever-changing world, enterprises, organizations and societies are influenced and affected by several mega trends. These include digitalization, disruption which goes along with the need to transform companies through innovation and the growing importance of social responsibility. As a result, marketing too is undergoing some rapid change and must embrace these factors that shape the macro-environment of each company and organization. This year's topic of the Journal of the World Marketing Summit was therefore chosen to sensitize politics, companies, organizations, marketers, practitioners and individuals to the necessity of digital transformation and to elaborate steps on the way to digital transformation. In this issue, there are great articles that show us how we can use marketing to change our planet for the better. We wish you fascinating, suspense-packed and inspiring reading that encourages you to drive the new possibilities into the direction of the good of organizations, enterprises, economy and the entire society. Yours truly, Prof. Dr. Marc Oliver Opresnik Chief Research Officer Kotler Impact, Inc. Chief Executive Officer Kotler Business Program November 2017