DVD Video Gallery Marketing Management for Marketing Management

Make your classroom "newsworthy." PH has updated the Marketing Management video library for the 13th Edition. Using today's popular newsmagazine format, students are taken on location and behind closed doors. Each news story profiles a well-known or up-and-coming company leading the way in its industry. A full library of video segments accompany this edition, covering key topics using leading companies such as American Express, Song Airlines, the NFL, Eaton, and Wild Planet. Issue-focused footage includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing and advertising campaign experts. A full video guide, including synopses, discussion questions, and teaching suggestions, is available on the IRC (online and on CD-ROM) to accompany the video library.