AMA Complete Guide to Small Business Advertising
BusinessEconomicsAdvertising

AMA Complete Guide to Small Business Advertising

by Joe Vitale

Publisher
NTC Business Books
Pages
192
Language
English
Published
1995

Overview

A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR

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