Jeff Kinney

Jeff Kinney is an author and cartoonist best known for turning the ordinary humiliations of school and family life into a diary combining prose and cartoons around Greg Heffley. Diary of a Wimpy Kid establishes Greg's ambitious, self-protective voice and lets the drawings expose details his narration overlooks. Rodrick Rules brings sibling rivalry to the centre, while Dog Days tests Greg's plans against family expectations during a long summer. Cabin Fever confines the characters under pressure and makes small disputes feel enormous. Double Down focuses on Greg's desire to prove his creativity, and the tension between effort and the success he imagines. The diary format allows jokes to work twice: first through Greg's explanation, then through the visual evidence beside it.